My clients include teams backed by Andreessen. I had just left my Q3 management offsite, and it ended in a shouting match. About Andy Raskin I help CEOs and leadership teams align around a strategic story to power sales, marketing, fundraising, product, and recruiting. Casio’s founding Kashio brothers (from left: Toshio, Kazuo, Tadao, Yukio) I originally published this article under my byline in the December 2003 issue of Business 2.0 Magazine. Show what’s at stake for them ( Winning and loosing ) – Whats at stake – promised land (point of no return)Īs you ready your startup for an unveiling for the world, a fund raise or even communicating of the value proposition to your prospective customers – take a hard look at your deck. It was summer, and I was in a world of hurt.After arriving in Venice, it became clear that no such miracle was forthcoming. Find Andy Raskins email address, contact information, LinkedIn, Twitter, other social media and more. Name the undeniable, relevant change in their world We hit the Adriatic at Ravenna, and while appreciating the Baisilica di San Vitale, I silently prayed even though I’m Jewish to a sixth-century mosaic of Jesus Christ that Emily might forget about the gondola.Perhaps more to the point, they are more likely to deliver a positive investment return. They are going to recruit better, they will be darlings in the press, they are going to raise money more easily and at higher prices…and they are going to have a strong and cohesive corporate culture. The great storytellers have an unfair competitive advantage. BEN HOROWITZ, Partner, Andreessen Horowitz The company story is the company strategy. It starts with two quotes from Ben Hrorwoitz and Bill Gurley.Ĭompanies that don’t have a clearly articulated story don’t have a clear and well thought-out strategy. Andy Ruskin’s presentation The 5 elements of a Great Strategic Narrative has s Prezi version by Igor Lacerdino. 9 My favorite pizza shop in San Francisco is called, aptly enough, The Pizza Shop. What ever the structure, there is no denying of the fact that your organisations story narrative is the key to your ability to communicate and execute on your vision. There is no denying that story telling or a compelling narrative with its build up, a la Freytag’s Pyramid needs to be designed. Andy Ruskin likes to cite two presentations – one, the Zuora deck and two, the Elon Musk presentation introducing the Tesla batteries as his example of great business stories told by companies.
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